We’ve worked with Rushbond for many years, helping them to carve a name for themselves as the industry leader behind Yorkshire’s landmark buildings – from Leeds Corn Exchange to the Majestic. As they launched their fledgling housebuilding arm, Fallowdale Homes, amidst significant investments in Wakefield, our goal was to amplify Rushbond’s brand values and extend its reach within a consumer-facing market. This was about getting seen by the right people in the right places.
Our strategy with Rushbond has evolved as the company burnished its reputation for excellence; we’ve gone from managing press relations to handling communications for major projects across digital and mainstream media. When it came to the Fallowdale Homes project, we collaborated with Rushbond’s team and partners, developing an expansive strategy that combined consistent press coverage with fresh social media content.
On socials, we celebrated progress through regular site photoshoots, posted team features and introduced their specialist craftspeople. In so doing, we moved Rushbond’s team – central to their brand – into the spotlight. Building upon the company’s trusted reputation and values, we brought Fallowdale Homes to public awareness through regional press coverage, and highlighted the benefit the company brings to the community.
The ‘Wood Street Collection’ is Fallowdale Homes’ major project. In its first year, we reached an audience of over 145 million; The Yorkshire Post praised Rushbond and Fallowdale Homes for building “a bright future” for Wakefield. Meanwhile, Rushbond has maintained monthly, organic growth across its social platforms, with followers representing funding partners, local authorities, suppliers and business communities.
By integrating PR and social media, we’ve attracted sales enquiries, stimulated new business opportunities and established a positive, word-of-mouth culture for Rushbond. The result is a powerful sphere of influence and a broad network which reaches beyond the industry.
