re-form’s mission is to make urban landscapes more liveable, connecting communities with nature. We were approached to position the company as one of the leading landscape architecture practices in the country. Our goal was to consolidate their brand and amplify their core principles of endurance, discovery and empathy, with the aim of attracting not just clients, but new talent who believed in their vision.
To appeal to fresh candidates, it was crucial to set up a strong social media presence. We established re-form across the main platforms and developed a social media strategy that reflected the positive, welcoming nature of the company. Regular posts included our ‘spotlight on’ feature, which introduced staff members and put a friendly face to the re-form name. We leveraged milestones across the company’s projects and pitched stories to a tailored list of media contacts, showcasing re-form’s expertise and innovative developments.
Thanks to targeted pitching, re-form caught the eye of the national media, such as the BBC News, and regional titles like The Yorkshire Post. To date, we’ve secured over 100 articles, reaching an audience of more than 17 million, while re-form’s social media following has grown to 7,000 across its platforms.
All this coverage and engagement has hit the mark; re-form has won several major clients and expanded its team after opening a new office in Manchester. Today, re-form is known as a leading landscape architecture practice with meaningful values at its core.
