Our partnership with the Brontë Parsonage Museum began during the 200th anniversary of Emily Brontë’s birth. Within the context of a local museum setting, the Parsonage represents a truly global phenomenon, and the aim was to promote their dedicated programme of events by securing a continued media presence. Ever since, we’ve been championing the Museum’s mission to bring the Brontës to the world and the world to Yorkshire.
We’ve become trusted members of the Museum’s team, supporting staff to coordinate press calls and photo shoots, and sharing our expertise when it’s needed most.
By remaining just a phone call away, we’ve been on hand to navigate surges in press interest in the Brontë legacy and capitalise on good-news stories. Each event has demanded a tailored approach, from gaining world-wide support for the Museum’s acquisition campaigns, to targeting local audiences for the Brontë Women’s Writing Festival.
Over the years, we’ve ensured the Brontë Parsonage Museum has remained relevant and beloved across print, digital and broadcast. An appeal to bring home Charlotte Brontë’s ‘little book’ achieved widespread national and international coverage, resulting in a successful Crowdfunder and the return to the Museum of an item of global literary importance. Meanwhile, a story surrounding the spelling of the Brontës’ name in Westminster Abbey made The New York Times.
The Museum has been the backdrop of weather reports, radio interviews, and news broadcasts both locally and nationally, and is firmly established as one of Yorkshire’s proudest treasures.
“Animo PR have become trusted members of the Brontë Parsonage Museum team. As well as ensuring the news about our achievements reaches the widest and most relevant audience, they have helped us to coordinate busy press calls and photography shoots, and they are always on hand to share their expertise and experience with honesty and pragmatism.
I have no hesitation in recommending them to anyone looking for intelligent PR delivered with passion and integrity.”