Leading nationwide placemaker, Muse, won a major opportunity to partner with Bradford City Council in establishing One City Park: a BREEAM ‘Excellent’ office building in the heart of the city. This would be Bradford’s first Grade A office development in 20 years.
To ensure the project’s success, One City Park needed to be recognised as an exciting new chapter for Bradford, attracting major businesses to the city while supporting home-grown operations. We were up for the task.
We built our campaign around storytelling, gathering interest from planning through to completion by creating milestone hooks. Engaging social media content complemented sustained press relations, differentiating One City Park from other workspaces to capture the attention of stakeholders. At the launch of Bradford’s year as UK City of Culture 2025, One City Park played a starring role, leaving hundreds of people from the district and beyond gazing up at its windows which framed a live orchestra.
We positioned the offices as the city’s business location of choice, Muse as a leader in Bradford regeneration, and Bradford itself as one of the best places in the country to do business.
As a result of our campaign, Bradford has welcomed the arrival of One City Park, which is already building on the city’s commercial property portfolio. The first tenant in the workspace was PwC, one of the leading professional service firms in the world, proving that One City Park – and Muse – has what it takes to lead Bradford into a new era of business on an international stage.
At Muse, we transform places for the better and build a brighter future together. To do this, we assemble a team of experts that completely understand our vision, share our goals and deliver to the same high standards that we do.
This is why we’ve been working with Animo PR for more than 10 years. We trust the team’s knowledge, expertise, consistency and ability to deliver a first-class communications and PR service.